It’s been three years since we announced our ’50mm f/2 Bertele’ project. We hoped to start accepting pre-orders as early as 2021, but life (and business) doesn’t always follow a straight path. The original design has been revised multiple times after consulting Sonnar experts and enthusiasts to arrive at the best final product we could deliver. The manufacturing process took much longer than we expected.
Today, we finally have a set of fully completed pre-production Bertele lenses. It feels like a big moment because Bertele is no longer just a concept on a piece of paper but a physical, real, fully working, and gorgeous piece of photography equipment (if we say so ourselves). The next step is sending the prototypes to various lens experts for testing, reviews, and feedback.